Rick Peterson

Rick Peterson, Founder & CEO, Coach Habit Consulting

Rick Peterson is a globally recognized leader, innovator, and business strategist with over 20 years of experience helping organizations grow, scale, and thrive. He has partnered with successful businesses across multiple industries, coached senior executives, and spoken to audiences worldwide—bringing clarity, confidence, and strategic insight to every engagement.

Rick is the founder and co-founder of several businesses spanning international distribution, real estate development, biotech, education, and entertainment. His strategic leadership and advisory work have earned the trust of some of the world’s most recognized brands, including Apple, Nike, Samsung, LG, Fitbit, CA Engineering, and HZO.

With extensive international experience, Rick has worked in developing markets and navigated complex government and regulatory environments. Known for his calm demeanor and exceptional communication skills, he has a unique ability to turn high-pressure or hostile situations into productive, trust-based relationships. His strength lies in identifying opportunities, assembling the right teams, and seeing solutions others often overlook.

Rick’s commitment to impact extends beyond business. His desire to provide a better education for his own children led him to co-found the American Preparatory Academy, a Utah charter school organization that has transformed education in the region. As Chairman of the Board, Rick oversaw large teams, facilities, and a $44 million annual budget. Today, APA operates five campuses, serves thousands of families, and has been recognized as the #1 high school in college readiness in 2020 and one of Utah’s top places to work in 2022.

As a coach, Rick is warm, empathetic, and deeply present. As a consultant, he is strategic, experienced, and results-driven. As a speaker, he is articulate, engaging, and inspiring. When he’s not coaching or advising leaders, Rick enjoys hiking and mountain biking in Southern Utah, restoring vintage cars, and giving back by volunteering with inmates at the Utah State Prison.